black frIday

Advertisement campaign for the Scandinavian electric store Elko in Iceland.

The concept was to get some very American things and people to make an American inspired Tv commercial. American football players, Marilyn Monroe, Donald Trump, Hillary Clinton and more are doing everything they can to get the best offers available on Black Friday in Iceland.

Art direction: Me
Graphic design: Me
Agency: Skuggaland
Concept: Me and Sigurður Hannes Ásgeirsson
Director: Sigurður Hannes Ásgeirsson
Photography: Hallur Karlsson
DOP: Ívar Kristján Ívarsson