Production + Photography + Art direction

The summer was coming and people had that itching in their grill finger again. So where is the best place to buy some vegan or meat choices for the BBQ…

Grillsnilld translates to Grillbrilliance that makes no sense in english, but in Icelandic it is just fine. Krónan Icelands leading food and grocery store in Iceland needed a grill campaign for the summer and the concept for Grillsnilld was born. Different types of people mean different types of grill people. Somebody just want to grill fruit and other want’s something without killing an innocent animal, so there are many different types, and that was the heart of the campaign.

The video campaign was focused on the old school grill master, the know it all mans man, that wants his meat and he wants it grilled the right way, but things don’t go according to plan.

Creative Agency: Reykvíska Hönnunarfélagið
Graphic design: Steinþór Rafn Matthíasson

DOP: Hörður Ásbjörnsson
Director and consept: Sigurður Hannes Ásgeirsson
Photography and consept: Hörður Ásbjörnsson