SMARTSOCKS

Campaign

Art direction + Photography + Graphic Design

Is an Icelandic sock subscription company, that sends you vibrant and fun socks every month in the mail.

They needed some new approach to the every man in Iceland wearing socks, so we came up with the idea to choose some of Icelands stereotypes wearing the colourful and funky socks in jobs or situations were you usually don’t wear flashy socks.

Alongside that we made some graphics and gifs to advertise their sock subscription on social media.

Agency: Skuggaland
Art director: Me
Photography: Me
Stylist: Sigurður Hannes Ásgeirsson
Concept: Me and Sigurður Hannes Ásgeirsson
Graphic design: Me